Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find information and inform their purchasing decisions.
The Search Marketing stream will provide you with a comprehensive understanding of the fundamentals of Pay-Per-Click advertising (PPC). It will also help you to conduct a search engine optimization audit.
You will understand how to use web analytics to inform and influence campaigns.
Topics covered include:
• Introduction to Search Marketing
• SEO – Setup
• SEO – Content
• SEO – Workshop
• PPC Advertising - Search
• PPC Advertising - Display Networks
• PPC Advertising - Video
• Analytics – Setup
• Analytics – Applied
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