Search Mearketing

Search Mearketing

Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find information and inform their purchasing decisions.

The Search Marketing stream will provide you with a comprehensive understanding of the fundamentals of Pay-Per-Click advertising (PPC). It will also help you to conduct a search engine optimization audit.

You will understand how to use web analytics to inform and influence campaigns.

Topics covered include:

•      Introduction to Search Marketing

•      SEO – Setup

•      SEO – Content

•      SEO – Workshop

•      PPC Advertising - Search

•      PPC Advertising - Display Networks

•      PPC Advertising - Video

•      Analytics – Setup

•      Analytics – Applied

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