With nearly 60% of users opting to search from mobile devices, it’s no surprise that mobile is one of the fastest growing disciplines within digital marketing.
The Mobile Marketing stream will equip you with the practical skills you need to excel as a mobile marketing specialist and harness the unique power and connectivity of mobile marketing.
It will help you identify opportunities for apps, games and in-game advertising and explore a wide range of messaging platforms to reach your audience.
Most importantly, it provides you with the opportunity to engage and transact with your target audience in a relevant and meaningful way based on the context of mobile.
Topics covered include:
• Mobile Foundation
• Mobile Apps & Games
• Mobile Messaging
• Mobile Advertising
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