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Facebook is an excellent social media network for small business owners to start out on—it’s easy to use, customizable, and has the biggest platform of any social network for small business owners to connect with new audiences. Facebook business pages also allow users to leave reviews of your business—a huge benefit to you, especially as 56% of consumers say they are more likely to recommend a brand after becoming a fan on Facebook.

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The beauty of digital marketing is that it allows you to gain a complete understanding of which digital marketing tactics are flourishing along with which tactics are simply proving a waste of valuable resources.

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Instagram has grown exponentially from a basic picture sharing service into a serious content marketing and audience building tool. It has built brands and spawned its share of influencers along the way, allowing people to become self-made social stars.

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